All SEO’s know that page titles are one of the most important ranking factors – and have a big impact on CTR too. It’s important that page titles aren’t too long as Google will truncate them in the search results. I used the Google Sheets custom functions below to check my page titles in bulk […]
I wrote this article a while back for my friend and piano teacher, Andrew Eales. A talented pianist, teacher and writer, Andrew is highly respected within the piano teaching community. My original article is below, but you can also see it on the Piano Dao blog. What is SEO? SEO (search engine optimisation) is a […]
A caveat about my Google Ads experience I should start this post by l stating that I’m not an SEM expert. In fact, my hands-on experience began only about six months ago when, a few months into my role as SEO marketing manager at Car Next Door, I was approached by our CEO who asked […]