Invest in good headphones When you’re working away from home or the office, small things can make a big difference when it comes to productivity. I tend to work from home most of the time, but sometimes I’ll go to a coffee shop for a change of scenery. When I’m anywhere with background noise though, […]
Ever wanted to find instances of a certain keyword on pages of a site that you can use as anchor text when creating more internal links? There’s a few ways of doing this, including a simple ‘site:’ search on Google, or using Screaming Frog’s search feature. The Custom extraction method with Screaming Frog has a […]
It was early in 2019, COVID had just hit Australia, and my lease was expiring on my over-priced and quite cockroach-y apartment in Bondi Beach. I needed somewhere to live, but didn’t want to commit to another six month lease as I was hoping to return to Europe for a few months once things got […]
Back in December last year, my friend Rafa and I travelled to Koh Tao in Thailand to spend six weeks living and working as digital nomads. What follows is some interesting stories and hopefully useful tips for anyone wanting to do the same. Why did we choose Koh Tao? There were a number of factors […]
All SEO’s know that page titles are one of the most important ranking factors – and have a big impact on CTR too. It’s important that page titles aren’t too long as Google will truncate them in the search results. I used the Google Sheets custom functions below to check my page titles in bulk […]
I wrote this article a while back for my friend and piano teacher, Andrew Eales. A talented pianist, teacher and writer, Andrew is highly respected within the piano teaching community. My original article is below, but you can also see it on the Piano Dao blog. What is SEO? SEO (search engine optimisation) is a […]
A caveat about my Google Ads experience I should start this post by l stating that I’m not an SEM expert. In fact, my hands-on experience began only about six months ago when, a few months into my role as SEO marketing manager at Car Next Door, I was approached by our CEO who asked […]